BootstrapLabs Gets Social, Launches Urban Metrics

San Francisco – December 1, 2010 – BootstrapLabs is launching a new company in the Online-2-Offline Commerce space called Urban Metrics Inc ( Urban Metrics offers an Online-2-Offline Commerce platform, that allows its partners to quickly enter the market with almost instant revenue.

“We are strong believers in the social commerce that Groupon have paved the way for, so naturally I am really excited about Urban Metrics. We started working with the project before the summer and have now built the alpha platform and taken important proof points for the company. We have also started the process with recruiting a great team to the company”, says Nicolai Wadstrom, CEO and founder of BootstrapLabs.

BootstrapLabs ( is a Silicon Valley Business Lab and outpost, founded by Swedish serial entrepreneur Nicolai Wadstrom. BootstrapLabs is a testing ground for new ideas, with an infrastructure that allows BootstrapLabs to bootstrap many ideas and turn the best of them into companies with a network of human and financial capital to bring them to market.

For more information contact:
Nicolai Wadstrom, CEO/Founder, BootstrapLabs, +1 415 935 1469,

BootstrapLabs is now a Microsoft BizSpark Network partner

BootstrapLabs is a Microsoft BizSpark Network Partner, which gives our companies access to the full startup eco-system that Microsoft offers early-stage companies. Microsoft® BizSpark™ is a global program that helps fast-track the success of early stage technology startups with all the right resources, including software, support & marketing visibility.

Read more about BizSpark here and at their website!

Funrock Media says Hallitse Maailmaa!

Today BootstrapLabs’ portfolio company Funrock Media launched its Finnish version of the browser based MMO game Rivality. The game is now localized to six languages and are targeting an English speaking audience (.com) along with Spanish (.net), Dutch (.nl), Norwegian (.no) and Swedish (.se) besides the Finnish version (.fi).

Rivality is a military strategy game and is always free to play, but premium features are charged for. Rivality is all about to Dominate the World! (Hallitse maailmaa!)

Funrock Media is an early-stage web browser MMO and social gaming company with its roots in Sweden and now present in the San Francisco Bay area, Europe and South Asia.

Launching BootstrapWorks!

We are very happy to announce that today BootstrapWorks is being launched.

BootstrapWorks is a technology and software development lab, that offer world-class software development resources to BootstrapLabs and it’s companies and to some external clients outside the group. BootstrapWorks is part of the BootstrapLabs group.

BootstrapWorks has primary focus in mobile solutions and in building back-end scalable solutions that power millions and millions of daily users.  Read some more about BootstrapWorks on our website, where we will add more information and blog posts as we go on the different projects we are working on. We are heavy on building production level code that can be iteratively refined during the life-cycle of a product or solution. We work mostly and prefer Java and frameworks and technologies such as the Play Framework and scalable databases such as SimpleDB or Apache Cassandra, but we have experience in Python/PHP, Objective-C and use those technologies were applicable.

If you are building a web-scale business and need help building that back-end system, don’t hesitate to contact us!

From the BootstrapWorks blog.

Watch TED head Chris Anderson’s prezi

Fresh from the Prezi blog:

Chris Anderson does not speak often at TED events. He is the curator of the world famous conference, where top brains share their ideas worth spreading in the topics of technology, entertainment and design. This year, Chris spoke at TEDGlobal in Oxford. In his closing speech, he talked about how online videos change the way we interact, learn, think and consume in this increasingly shrinking world we live in.

“Chris Anderson shows how Prezi can be used effectively in a linear talk like this which has the feeling of a story and a journey. But what really made this talk good was Anderson’s idea and the simple organization of the idea around a metaphor,” says presentation guru Garr Reynolds in his related blogpost. Like other experts, Garr puts the emphasis on the importance of the speaker’s qualities and ideas, while he says Prezi has the potential if it is used well.

Read more…

Serial Entrepreneur Lars Hagelin joins BootstrapLabs

We are excited to announce that today Lars Hagelin, a Swedish serial entrepreneur joins the BootstrapLabs team.

Lars will focus on media and commerce related projects within the BootstrapLabs business lab, and brings over 15 years of experience as entrepreneur, consultant and business angel in the internet, media and interactive gaming industries.

Read more here.

Serial entrepreneur Nils Svangard joins Witsbits

BootstrapLabs company Witsbits, add another serial entrepreneur to its advisory board that also invests an undisclosed sum in the company. Witsbits is the company behind Go Cloud™, a software suite that quickly turn of-the-shelf servers and infrastructure into a unified compute and storage cloud, for Internet service providers. More information follows:

Gothenburg, June 1, 2010. Witsbits® AB, the Scandinavian pioneer in cloud computing solutions for metering and billing of cloud infrastructure, today announce that Nils Svangård, a Swedish serial Entrepreneur invests in Witsbits and joins the Advisory team and the board of directors.

“Witsbits has one of the most promising solutions in the Cloud computing space, that enables big and small Internet carriers, Service Providers and Hosting companies, to quickly and efficiently do metering and billing of cloud computing infrastructure.

What really caught my attention in Witsbits’ Go Cloud Platform is the strong resource metering capabilities with real time usage history. Combined with the strong level of sales automation  makes it a must-have product for hosting firms of today.”

– says Nils Svangård.

“Nils Svangård is a very valuable addition to our team and our investors. His start-up and technical sales experience helps Witsbits to more quickly attract new customers.”
– says Mikael Lirbank, CEO and founder of Witsbits.

About Witsbits

Witsbits ( is a pioneer in cloud computing software solutions. The company is the creator of Go Cloud™, a software suite that quickly turn of-the-shelf servers and infrastructure into a unified compute and storage cloud. It targets Server Hosting Providers and Internet Service Providers who wants to start selling Internet and server capacity in a utility-like fashion – and enable them to “Go Cloud”.

The Go Cloud™ platform provides end-users with access to the hosting providers’ server and Internet capacity in a secure and controlled manner.
Go Cloud™ is a customizable turn-key solution that enables hosting companies to provide their clients with a self-service compute and storage cloud, including billing, high-resolution utilization meters, web-API, management console, and more, from their own premises. All the components required to start selling self-serviced cloud computing are included.

About Go Cloud™ – the Cloud Hosting Platform
Go Cloud™ is a software based Cloud Hosting Platform that turns current infrastructure into a full-blown Public Cloud, including both Storage and Computing.

It enables Internet Carriers and Server Hosting Providers to start selling their capacity through the cloud (electricity) business model.

About Nils Svangård

Nils Svangård is a Swedish serial entrepreneur with a background of research in Artificial Intelligence at Chalmers University of Technology and past 10 years starting and building companies such as Aitellu AB, ICU Intelligence AB and most recently ICE House AB, a cutting-edge behavioral targeting and realtime advertising platform for advertisers and e-commerce sites.

Nils operates a privately held fund for angel investments with focus on emerging and disruptive technologies, since Svenska Spel AB’s (the Swedish Governmental-Owned Gaming Company) recent acquisition of Playscan AB from ICU Intelligence.

For more information contact:

Mikael Lirbank, CEO, Witsbits, +46 708 30 95 88,
Nils Svangård, Nirusu AB, +46 702 863 763,

Nicolai Wadstrom, Witsbits USA, +1 415 935 1469,

Witsbits® is a registered trademark of Witsbits AB. Go Cloud™ is a trademark of Witsbits AB. All other trademarks are property of their respective owners. Other product or company names mentioned may be trademarks or trade names of their respective companies.

Anna Wilkens joins BootstrapLabs as Communications Officer

We are very happy to announce that Anna Wilkens have joined BootstrapLabs as a Communication Officer to work with BootstrapLabs communication, but primarily help our companies implement and manage their communications, web and social media presence.

Anna is a professional Communication Officer with 10 years experience in communication, manages the BootstrapLabs internal and external communication, and help’s our companies be more effective and targeted in their communication strategies and implementation.

ProgrammersHeaven.Com launch Flash section with Adobe

BootstrapLabs company this week launched a section dedicated to developing applications using Flash and Flex.

The website can be seen here:

And also on the homepage:

This gives the members at an easy access to flash related resources, as well downloads of SDK’s, Tutorials and a wealth of other information.

Witsbits to go-to the USA with BootstrapLabs

23rd of June 2009 San Francisco and Göteborg. For immediate release, Witsbits has entered into an agreement with San Francisco based BootstrapLabs to establish US presence.

Setting up US presence is the first step of an extensive agreement between Witsbits and BootstrapLabs. BootstrapLabs is additionally to provide Witsbits with advisory and strategic planning, secure an initial round of funding from early-stage investors and to prepare for a US market entry and scale-up.

“Witsbits provides a very exciting opportunity for Hosting and DataCenter companies to quickly get on-board the Cloud Computing race. Witsbits has the right product in a market that is just opening up, and growing very quickly and I see great opportunities for Witsbits in the US and Silicon Valley, the majority of all web based services in the world is being hosted in the US, and thus the majority of the target customers for Witsbits are here in the USA.
– says Nicolai Wadstrom, CEO and founder of BootstrapLabs.

USA is the world’s biggest market for hosting web services and with a US presence, we are able to pursue that market. BootstrapLabs allows us to quickly set up presence in the Silicon Valley to capitalize on business opportunities and to be closer to future funding partners. With the momentum and reception we’ve received from our recent launch we believe we will quickly create an impact on the US market.”

– says Mikael Lirbank, CEO at Witsbits.

Witsbits ( is a cutting edge cloud computing software company. Witsbits offers a turn-key Cloud Computing platform called Go-Cloud, that includes everything from management, billing to monitoring and allows Hosting and Data center companies to quickly start to offer coud computing to their customers with the infrastructure they already own.

BootstrapLabs ( is a Silicon Valley Business Lab and out-post, founded and run by Swedish serial Entrepreneur Nicolai Wadstrom. BootstrapLabs allows European companies to quickly and efficiently get an entry to the US market and Silicon Valley in particular. BootstrapLabs can help early stage companies that are in a commercialization phase and ready to go-to market to establish themselves in Silicon Valley, scale up, find licensing and partnership opportunities as well as funding and exit partners.

For more information contact:
Mikael Lirbank, CEO, Witsbits, +46708309588,
Nicolai Wadstrom, CEO/Founder, BootstrapLabs, +1 (415) 935 1469,