BootstrapLabs Gets Social, Launches Urban Metrics

San Francisco – December 1, 2010 – BootstrapLabs is launching a new company in the Online-2-Offline Commerce space called Urban Metrics Inc ( Urban Metrics offers an Online-2-Offline Commerce platform, that allows its partners to quickly enter the market with almost instant revenue.

“We are strong believers in the social commerce that Groupon have paved the way for, so naturally I am really excited about Urban Metrics. We started working with the project before the summer and have now built the alpha platform and taken important proof points for the company. We have also started the process with recruiting a great team to the company”, says Nicolai Wadstrom, CEO and founder of BootstrapLabs.

BootstrapLabs ( is a Silicon Valley Business Lab and outpost, founded by Swedish serial entrepreneur Nicolai Wadstrom. BootstrapLabs is a testing ground for new ideas, with an infrastructure that allows BootstrapLabs to bootstrap many ideas and turn the best of them into companies with a network of human and financial capital to bring them to market.

For more information contact:
Nicolai Wadstrom, CEO/Founder, BootstrapLabs, +1 415 935 1469,